Online Advertising is a type of Digital Marketing often confused with Paid Search.
In Paid Search (PPC), companies pay to have their advertisements appear on top of “organic” search engine results while in Online Advertising, ads are purchased and secured from popular websites in the form of banner ads or side ads which then lead potential clients to the advertiser’s site. Needless to say, it would be beneficial to advertise on websites that capture a similar target market or niche.
Likewise, it will surely help to be knowledgeable in targeting groups that have a “need” for a specific product or service. Catching the market’s attention and interest is a good starting point so it pays to be strategic in presenting the features and benefits of a product or service in online ads.